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Title
Text copied to clipboard!Trade Marketing Team Lead
Description
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We are looking for a Trade Marketing Team Lead to oversee and drive the execution of trade marketing strategies that support our brand and sales objectives. As the Trade Marketing Team Lead, you will be responsible for managing a team of trade marketing professionals, collaborating with sales, marketing, and product teams, and ensuring the effective implementation of in-store and channel marketing initiatives. You will analyze market trends, develop promotional plans, and optimize trade marketing activities to maximize ROI and brand visibility. The ideal candidate will have strong leadership skills, a deep understanding of retail and distribution channels, and a proven track record in trade marketing. Key responsibilities include developing and executing trade marketing plans, managing budgets, building relationships with key retail partners, and providing insights to improve market share. You will also be expected to monitor competitor activities, evaluate the effectiveness of trade promotions, and lead the team in achieving set KPIs. This role requires excellent communication, analytical, and project management skills, as well as the ability to motivate and develop a high-performing team. If you are passionate about driving brand growth through innovative trade marketing strategies and have experience leading teams in a fast-paced environment, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement trade marketing strategies and plans.
- Lead, mentor, and manage the trade marketing team.
- Collaborate with sales, marketing, and product teams to align objectives.
- Analyze market trends and competitor activities.
- Manage trade marketing budgets and resources.
- Build and maintain relationships with key retail and distribution partners.
- Monitor and evaluate the effectiveness of trade promotions.
- Provide regular reports and insights to senior management.
- Ensure brand consistency across all trade marketing activities.
- Drive innovation in in-store and channel marketing initiatives.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of experience in trade marketing or related roles.
- Proven leadership and team management skills.
- Strong analytical and project management abilities.
- Excellent communication and interpersonal skills.
- Experience working with retail and distribution channels.
- Ability to develop and execute strategic marketing plans.
- Proficiency in Microsoft Office and marketing analytics tools.
- Strong organizational and multitasking skills.
- Results-oriented with a focus on achieving KPIs.
Potential interview questions
Text copied to clipboard!- What experience do you have in trade marketing?
- How have you led and developed a team in the past?
- Describe a successful trade marketing campaign you managed.
- How do you analyze and respond to market trends?
- What strategies do you use to build relationships with retail partners?
- How do you measure the effectiveness of trade promotions?
- What tools or software are you proficient in for marketing analytics?
- How do you handle tight deadlines and multiple projects?
- Describe your approach to budget management.
- What motivates you to succeed in a trade marketing role?
